The international security
products and services make up an industry that is worth more than $300 billion.
The US is by far the largest market overall, however according to research the
fastest gain will be found in the less developed market such as China, India,
Mexico, Turkey, Brazil and South Africa etc.
As per a business insider, the rise
in the global security market is cited to rising urbanization, economic
development, increasing personal homes, insufficient public safety measures and
also concerns about crime.
The decreasing crime rate and the power of perception
Across the globe, the rate of
violent crimes has been in a downward spiral with some year to year vitality,
and yet the demand for security products and services has continually
increased.
A Technology market expert
suggests that rather than the actually crime rate, it is the perception of how
much crime takes place that influences the expenditure on security.
The safety concerns that increase
due to widespread coverage of violent crimes in rapid 24*7 news cycle is one of
the reasons for driving security growth. Another factor for the increasing
market is due to instant rippling effects of the social media.
Even the crimes that have
happened in a faraway place have the ability to make people nervous and
fearful. There is a general feeling that if a crime that has effected someone
on your Facebook feed, it can happen to you as well. The imagined fear,
therefore becomes real.
Market environment elements play a crucial role
The macro-economic milieu also
plays an important role, which can be complex than on might perceive.
According to a security market
research , the economic growth serves to decrease the incidence of crime
that is regards to unemployment and poverty. This mitigates the demand for
products and services associated with increasing disposable income and rising
societal wealth.
On the other hand, however the recession
and economic slump increases the incidence of poverty and unemployment which
has continually resulted in to greater crime rates, thus greater need but not essentiallygreater
means for expending on security services and products.
Generally, security-related
markets tend to do better through stages of economic expansion. The market
movement is often in cyclical cycle, after the construction expenditure.
No comments:
Post a Comment