Monday, 27 March 2017

What is influencing Global security market?

The international security products and services make up an industry that is worth more than $300 billion. The US is by far the largest market overall, however according to research the fastest gain will be found in the less developed market such as China, India, Mexico, Turkey, Brazil and South Africa etc.

As per a business insider, the rise in the global security market is cited to rising urbanization, economic development, increasing personal homes, insufficient public safety measures and also concerns about crime.

The decreasing crime rate and the power of perception

Across the globe, the rate of violent crimes has been in a downward spiral with some year to year vitality, and yet the demand for security products and services has continually increased.

A Technology market expert suggests that rather than the actually crime rate, it is the perception of how much crime takes place that influences the expenditure on security.

The safety concerns that increase due to widespread coverage of violent crimes in rapid 24*7 news cycle is one of the reasons for driving security growth. Another factor for the increasing market is due to instant rippling effects of the social media.

Even the crimes that have happened in a faraway place have the ability to make people nervous and fearful. There is a general feeling that if a crime that has effected someone on your Facebook feed, it can happen to you as well. The imagined fear, therefore becomes real.

Market environment elements play a crucial role

The macro-economic milieu also plays an important role, which can be complex than on might perceive.
According to a security market research , the economic growth serves to decrease the incidence of crime that is regards to unemployment and poverty. This mitigates the demand for products and services associated with increasing disposable income and rising societal wealth.

On the other hand, however the recession and economic slump increases the incidence of poverty and unemployment which has continually resulted in to greater crime rates, thus greater need but not essentiallygreater means for expending on security services and products.

Generally, security-related markets tend to do better through stages of economic expansion. The market movement is often in cyclical cycle, after the construction expenditure.


Furthermore, market research prediction expects the security market to benefit from the increased demand; it points out that even the more mature markets are seeing the growth from operational and technological innovations as well as pricing based on what competition is charging.


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