You might be well aware of
today’s advancements in technology as it is reaching up to the heights. In the next
10 years, there will be invention of new technologies and the consumer behavior
will be changing along with it. In the next 10 years, digital marketing will have a different face.
Here are a few changes that
would decide the future of digital marketing:
1)
Mobile-
Centric Marketing:
The shift from desktop to
smart phones is extraordinary. This speedy shift to smart phones has led to a
higher level of personalization. As smart phones carry on to replace desktop in
the coming years, they will play a vital role in creating more personal
interaction between the brand and the consumer.
Due to smaller screen size in smart phones as
that of desktops, there will be a shift to content to small screens. As a
result, consumption content in social media platforms will grow exponentially. This
will make it easy to understand and track consumer behavior. Therefore, it will
be really useful in preparing marketing campaigns. Personalization will be the
key focus area of marketing in the coming years.
2)
Customer
Journey Mapping:
Other noteworthy growth of
marketing will be in customer journey mapping. This will become an integral
part of marketing strategy in improving consumer interactions and experience. The
sheer amount of information obtained using advanced technology will assist in better recognizing consumer’s needs.
In order to better engage
with customers, the brands will change their focus on building brand loyalty. There
will be loads of modification; website will be designed especially for a
particular customer as this will attract the customer to spend time and money
on brands.
3)
Transparency
will increase:
Customers like to have
transparency in business. Being a consumer, you would wait for additional
information that will be in detailed regarding the quality of the service or
product that you purchase. To meet such expectations from brands, customers
will have to be more genuine and transparent.
Brands must understand the
preference of customers and provide them more modified offerings to strengthen the
brand’s status. No user wants to connect
with brand which does not provide adequate data or satisfactory services. Therefore,
it is vital for any business to give their customer the first priority.
4)
Final
thoughts:
Just as technology develops
the consumer requirements increase as well. According to a market research, consumer’s experience and feedback will offer the
content for digital marketing, in near future. Ensure your brand keeps up with
latest improvements in technology.
